Offline Promotion
Offline promotion is just another way of saying "advertising," except that the purpose of the ads are to drive people to your website to learn more about what your business or organization offers. You can save advertising dollars because you can say less in your ads because you can say more on your website. The idea is simple — put your website address (URL) on all of your marketing materials and in your ads.
For more information see our marketing planning tool. We call it MarketPlan. Request a copy of our printed MarketPlan guide, or call to about how we can help you.
You might also want to consider using promotional products to help with your offline promotion. Business Specialties can provide professional identity products and services — anything that features your business or organizational name, logo, slogan, or website address (mugs, pens, shirts, etc.). The Business Specialties site also features several articles to learn more about promotional products.
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