Geo Targeting
Geo targeting, also called local search is about using the Internet to bring local customers to your local business or organization. The technology now exists that allows Internet ads and offers to be shown only to people within a specific geographical area. The concerns of most small, local business owners are not websites, clicks, optimization, or page ranking, but live customers who want their products and/or services. They want sales, not clicks, customers, not high rankings.
Most Americans are searching online!
- There are approximately 300 million searches per day for information on the Internet (Nielsen/NetRatings 2005)
- 60% of activity online is in one way or another “related to local content” (Directions Magazine 3/2005)
- For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research (MIT Technology Review, April 2005, "E-Commerce Gets Smarter“)
- 97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” (NPD Group)
Search engines are THE online directories!
Internet advertising campaigns can be customized to bring more customers through your door. And all of the major search engines are expanding their local search capabilities (i.e., Google®, Yahoo!®, MSN®) in anticipation of serious growth. Don't overlook or miss out on the potential of this new technology for your local business.
The primary difficulty with this kind of advertising involves campaign management. It requires time and special skills to plan, design, track and evaluate these ads. But technology comes to the rescue again. We are now using a patent-pending third party software platform to target Internet ads to display to people in specific geographical locations across the spectrum of search engines. This provides maximum exposure in specific geographical areas through one management platform. This solution is particularly helpful in generating new local customers for small businesses whether or not the business has a website.
Our Internet advertising portal, NetLocalAds, provides an incredible software platform that makes it easy for a small business to have an inexpensive, high-quality and very effective Internet advertising strategy across all the major search engines. With LocalNetAds it's easy for a small business to track the results of their Internet advertising through its patent-pending Reverse-Proxy system. Reverse-proxy provides our advertisers with a critical edge over other businesses that advertise online because it enables them to track:
- Site visits – potential customers that enter the site
- Page views – the pages that visitors are most interested
- Phone calls – customers that call the business
- e-mails – customers that inquire about products/services
- Forms submitted – such as appointment scheduling, credit applications, etc
- IP addresses – can give the approximate location of the viewer
- Coupons (with ReachLocal Offer Pages) – “click to print” coupon captures the customer name, e-mail, city, and phone number then forwards an e-mail to the advertiser
In other words, you can gage the success of your ad campaign by looking at your online report 24/7, or you can receive a daily/weekly "leads email" report. LocalNetAds management platform provides advertising access to a variety of Internet publishers. 
now serves local Internet ads on:
Call or contact us for more information — or get more info here.
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