Website Exposure
Exposure involves putting your website in motion, making people aware of it. The Internet has become so large that simply having a website doesn't mean that people know about it or can find it.
There are several ways you can pay for exposure. One is to register your site with various search engines. The dominant engines are Google, Yahoo! and MSN. Google doesn't register sites. Yahoo! and MSN have various paid registration options. Plan to spend several hundred dollars per year for registration.
Remember that the purpose of your website is not to rank high in the search engines, but to make contact with customers or clients. Another way to make that contact is through paid advertising like
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You might want to compare them. Be aware that Internet advertising is not as easy or inexpensive as it used to be. One of the newest technologies involves a single management interface that can produce Internet ads across all of the major search engines and deliver them to specific geographic areas. See www.netlocalads.
Another method of gaining website exposure is to use traditional advertising and marketing methods to drive people to your website for more information. So, don't give up on print, television, radio, and promotional products.
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